Boom Radio UK live

Boom Radio is a British national station launched in 2021 and aimed specifically at the baby boomer generation, broadcasting on DAB and online. Its founding argument was blunt and turned out to be correct: British radio had spent years chasing younger listeners while the generation that grew up with pirate radio and the birth of pop was being served by stations that had drifted away from them. Boom was set up by industry veterans to address that directly, playing music from the 1960s and 1970s with presenters familiar to the same audience. It launched in the middle of a pandemic with a small team and no major group behind it, which in an industry dominated by two large owners made it an outlier. Its audience grew faster than most forecasts, and it has since been cited as evidence that the consolidation of British radio left real gaps rather than efficiently covering the market. The station is a useful counter-example to the assumption that specialist national radio requires a large owner. Digital broadcasting lowered the entry cost enough that a well-identified audience can now support an independent national service. This page carries the live feed, free and with nothing to install.